Design thinking done differently
We combine principles and methodologies from ethnography, phenomenology, lean startup and design research to frame human and business challenges and ground the design thinking process.
Why is this important?
Design thinking explores human experiences to inspire new ways of making sense of the world first, before exploring how these insights might lead to meaningful innovation. By adopting an orientation to research which is founded on rigour, respect and continual improvement, we empower our clients with actionable learnings and guide design thinking initiatives towards meaning formation and meaningful outcomes.
Latest from the studio journal
What We’re Reading in the Studio: Susan Leigh Star’s ‘This is Not a Boundary Object’
Star’s boundary objects help us think about how partial and competing understandings can travel across organisations without being forced into premature agreement. The deeper question is infrastructural: what allows knowledge to remain usable, revisable and open to challenge as it becomes embedded in practice?
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