Design thinking done differently
We combine principles and methodologies from ethnography, phenomenology, lean startup and design research to frame human and business challenges and ground the design thinking process.
Why is this important?
Design thinking explores human experiences to inspire new ways of making sense of the world first, before exploring how these insights might lead to meaningful innovation. By adopting an orientation to research which is founded on rigour, respect and continual improvement, we empower our clients with actionable learnings and guide design thinking initiatives towards meaning formation and meaningful outcomes.
Latest from the studio journal
What We’re Reading in the Studio: Kees Dorst’s ‘The core of “design thinking” and its application’
What if the problem is not difficult to solve, but inadequately framed? In 'The core of “design thinking” and its application', Kees Dorst shifts attention away from generic innovation methods towards frame creation: the practice of developing new relationships between how a situation is understood, how we might act and what we hope to achieve. We ask where his model needs pressing further: who defines that value, whose interests shape the frame, and who is pushed to its margins?
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